Aimy's Magic Checkboxes, Landing Page Recommendations

As a landing page recommendations specialist, the most common recommendation I make to my clients is to display their key benefits simply and quickly on their landing pages. This approach answers the question, "Why should I buy this product I'm searching for from this company, rather than someone else?"

I can't tell you the number of times my client has had spectacular company policies, like 60 day money back guarantees, free return shipping, or price matching, and you could not find a single mention of them on the landing page.

That is when I invented "Aimy's Magic Checkboxes" which is basically a bulleted list of these key benefits. I use checkboxes, some user stars or arrows, but it's the easiest way I can find to communicate the information that users need to know within the first few seconds of their visit to the landing page. In my tests, simple changes to the header like adding checkboxes and a directive call-to-action header doubled sales.

Here's a list of other common landing page recommendations I make:

1. Build trust with your users with trust certificates, testimonials, and prominent company information. There's still lots of scammy sites out there, and you do not want to be confused as one of them.
2. Make the next action for the user very clear with large shiny, colorful buttons (trust me, they work!)
3. Break up large blocks of text into short, easy-to-read statements and lists. This works well for initial impressions. However, never sacrifice quality selling copy. Great copy is the best asset a marketer has.
4. Provide a real benefit to your users for them to submit their contact information to you -- and tell them when they're going to get it! Too many sites simply have a box that says "sign up for our newsletter" without actually giving the user any value. Offer special discounts, free shipping, or personalized service to those who sign up.
5. Have one goal and stick to it! Landing pages often try to accomplish too much and lose conversions along the way. Having only one goal for your page helps you focus in and create more accurate tests in the future.