Aimy's Marketing and Advertising Work
I currently work at the Search Engine Marketing firm Leverage Marketing as a PPC Specialist. I manage PPC campaigns, create text and image ads, analyze campaigns' ROI, implement strategy, and create detailed reports for clients. I love Internet marketing because there's always something new to learn.
Through my years studying Advertising at the University of Texas I have come to learn that advertising and marketing are merging together. Paid advertising, PR, and other methods are all different tools a marketer can use to promote a firm or product depending on the goals of the campaign. I have used my time at UT to learn tools from all of these areas through different classes and projects to better prepare me to use any combination of these tools.
Upon graduation I will have a Bachelor of Science in Advertising, a Certificate in Business Foundations, and a Certificate in Social Entrepreneurship and Nonprofits.
During my time at UT, I have also been heavily involved with the ACTLab New Media program to enhance my knowledge of new technology and alternative media. I am knowledgeable specifically in Internet technologies for marketing purposes: blogging, podcasting, viral campaigns, media and other content distribution, social networking communities, virtual gaming worlds, and so on. I look at technology as a strategic tool, not a end-all solution to a marketing problem. I am quick to pick up new technology and to learn new programs.
Samples of my marketing work:
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I have worked in a marketing context with:
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